What do you get when you put a group of smart, digitally-savvy women together with the American Marketing Association – Boston? A great event, as was held on February 17th in Boston. Young Women in Digital developed a very strong program, The ROI of Social Media, supported by some great speakers and a knowledgeable audience. The sold-out crowd was treated to good food and good company from keynote speakers, Bobbi Carlton and Kisha Tapangan,  who were then joined by fellow panelists Jenessa Carder, Erin Cushingand Chelsea Hunersen; social media marketing and PR masters with a combined 30 years of experience!

See the full recap and real-time tweets from the event on the Young Women in Digital website!


  • William Bullard

    William Bullard is a strategic marketer with extensive experience in the Internet, digital marketing, database marketing, content, and many related areas. His career was in direct marketing and wireless communications before he moved into education marketing. He recently founded EdChanges to help institutions leverage strategic marketing in a fast-changing landscape.