Starting a new company or thinking of how to advance your current company? Here we will explore some of the easiest, most impactful ways to benefit your business through digital marketing.

When searching for a company, the first thing people notice is the business’s online presence and digital marketing. Whether we do it intentionally or instinctually, it is helpful for us when making a decision on where to go or who to use. When first starting a company, these are things that you need to take into consideration. You want to make sure that you have a website, you encourage people to leave positive reviews, and that you are active on social media. It can be making a decision as small as where to get coffee or as big as where to invest large amounts of money, but either way, customers look to the Internet for answers. Ensuring that people are able to find these answers will increase your chances of being noticed, ultimately making your business more profitable.


Have you ever used a company that does not have a website? It is harder to understand what they do and how they can solve your problem without one. We tend to trust better when we know the whole story, and that’s precisely what a successful website does – tells you the story of the business. You want it to flow naturally while showing what the company is and how your product/service can benefit the customer. It does not have to be overly technical or complicated, it just has to be user-friendly and look legitimate. Though, if you are looking to make it a bit more modern, with the rise of AI, you could add an AI chatbot or even use Jasper AI or ChatGPT to help with your content. Whatever you do, just make sure it is clear and concise, and that there is a way of contacting the business. 

Reviews and Testimonials 

People love to get their information from sources that other people trust. If you do not have an online presence, they do not know what others think. With an oversaturated market, from almost every aspect, there is no reason not to know everything about the company you are researching. When you order something off Amazon, you are more likely to buy something with hundreds of reviews versus just two, right? It is the same thing with other products and services. People want to know that others have tried it, and enjoyed their experience. They do not want to go to a store that has horrible customer service or a restaurant where everyone got food poisoning. Reviews have always been around – they are just word of mouth, but digital – and they influence our decisions for better or worse. 

Social Media 

Similar to reviews, people want to see others enjoying the product and see it in action. Social media has grown tremendously over the last decade, with an even greater rate of growth in the last few years. With the rise of TikTok and influencers, social media is a hot spot for learning about new products. Whether your favorite actress came out with a new clothing brand or your favorite soccer player is trying a new sports drink, people want to know about it. 

Society spends more time on their phones now than ever before. Studies show that we see an average of 4,000-10,000 ads a day. It is time to use that to your advantage, so when strategizing your go-to-market, make sure you are incorporating digital marketing into your plan. Having a website, getting positive reviews, and having a presence on social media like Instagram, TikTok, or LinkedIn, you are guaranteed to see growing results. We live in a world where people are overwhelmed with new products, services, and ideas every few seconds… be original and stick out!


  • Victoria Franco

    Victoria is a digital marketing creator in Boston who specializes in wellness, travel, and lifestyle blogging. When she is not writing, Victoria loves to read, play soccer, hang with her family, and travel. In addition to her MBA, she loves learning new things, specifically around topics in marketing, nutrition, mental health, and her family history in Portugal.