As strategic marketers, we recognize the integral ways that the marketing function drives business growth – from identifying the right target audience to developing a differentiated offer to communicating that offer in a compelling way. However, we are practicing in…
A large and appreciative audience of AMA Boston members and guests gained invaluable advice on how to help their companies grow in our increasingly complex marketing environment. The event was held on Wednesday, October 5th, 2016 at the beautiful facility…
An acquaintance recently told me he was translating his business /marketing documents using a free machine translation app on his smartphone. While this may be fine for getting the gist of informal written materials, you don’t want to rely on…
I love business cards. Each one that I’ve designed or collaborated with a business partner to create has been my very favorite. There’s excitement at the initial stage of development when you are naming your business and considering what the…
In a previous AMA article, I explored how best-in-class retail brands like Starbucks and McDonald’s execute marketing initiatives so effectively across their vast retail networks. From that analysis, four “keys to success” surfaced for companies that excel in executing marketing…
The Greatest Bar in Boston lived up to its name on Thursday, July 28th, as a large crowd of the city’s best – and most fun – marketers gathered for AMA Boston’s annual summer networking party. The evening was short…
Let’s talk about “widgets.” It’s not too unusual for some people outside of retail to cruise along just fine without using widgets, or so it would seem. Depending on the market, widgets could be a minor enhancement or a game…
Search engine optimization (SEO) can be critically important to your cause/campaign. It requires vigilance and an understanding of your target demographic. It requires a solid foundation made of great content designed to engage your audience. When you need a site…
Financial services marketing experts and an audience of AMA Boston members and guests hungry for insights on mobile technology and media combined for a terrific evening on June 21st at the Non-Profit Center in Boston. After networking opportunities to start…
As marketers who are passionate about building brands and businesses, we know the critical importance of having a compelling and differentiated offering in the marketplace. (As one example, think of the Starbucks offering that many of us know well and…