Application programming interfaces (APIs) are defined as a set of functions and procedures that allow the creation of applications on a webpage. APIs also allow multiple components of the internet to communicate with each other simultaneously. APIs are important for…
In 2018, more than 500 million hours of video were watched on YouTube every day. With video on social media channels exploding as well, YouTube is only a part of video’s dominance in the digital world. What this means for marketing…
Marketing has grown beyond identifying and generating leads for businesses. Companies now employ modern technology, tools, and strategies to enhance marketing and incorporate it into other aspects of the business. Developing marketing automation software, more of which you can see…
With companies now shifting to a more simplified dress code, knowing how to dress for your day can be a bit of a mystery. In this episode of Talking Marketing, we sit down with Mary Lou Andre, a nationally recognized…
The focus of the General Data Protection (GDPR) regulation is to ensure a simplified and unified approach to the protection of personal data by companies located in Europe—as well as any company that does business with any EU residents. With…
Chances are, if you’re familiar with SEO, you’ve heard the term “backlink” mentioned. Backlinks are the part of SEO that often people outside the digital marketing industry fail to consider, but they perhaps have one of the biggest impacts on…
In this episode of Talking Marketing, we sit down with Ed Marsh an international business consultant and the founder of IntentData.io. Ed talks about what intent data is, the different types of intent data, and how marketing and sales can be…
If you have a product to sell, you’ve probably realised by now that the quality by itself isn’t enough. Even if you have something unique to offer, you’ll need some help reaching out to the potential customers. That’s why marketing…
When you own a restaurant business, you quickly learn the importance of marketing strategies. You want to draw new customers in and keep your regulars happy. So how do you do this? Here are seven restaurant marketing strategies that will…
Instagram is an image and video-sharing network that allows users to support posts with amazing captions. However, a surprisingly large number of marketers still don’t use this feature to the fullest extent. A report shows that over 70% of the…