Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The list goes on. Heading into week 4 of social distancing, many have expressed concern over their newly imposed…
Bio Charley Spektor is Partner and Co-founder of Saratoga B2B Digital Marketing Agency. He focuses on doing Search Engine Optimization (SEO) research and then develops and implements SEO strategies based on that research on behalf of their clients. Charley works…
In this episode of Talking Marketing, we sit down with John Jantsch, bestselling author, speaker and marketing consultant. We talk with John about his new book The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed your Soul and Grow Your Business…
Every great business starts with a great idea. But if you want your idea to make it big, you need to find partners that are willing to trust you with their name and their investment. Finding and securing great partners…
By Melissa Stone We’ve all been glued to the news: America is shutting down due to the coronavirus pandemic and national emergency. Most businesses are turning their lights off so we can “flatten the curve” and practice “social distancing.” Schools…
In this episode of Talking Marketing, we sit down with Victor Milligan, former CMO of Forrester Research. Victor talks about how critical it is for B2B marketers to invest the time to fully understand their consumer. He also says that…
But what really sets Instagram apart is its potential to let brands break new ground without the need for relying on paid advertising. This makes for a level playing field that any brand — no matter how small — can…
Google’s BERT natural language search technology has been with us now for several months, since late Oct. 2019. The question for marketers is, have you explored what difference BERT is making in terms of how Google treats your website with…
Your brand image is what makes you unique. Building a strong brand image is like giving your brand a personality all of its own. Without one, your brand could seem flat, dull, and boring! To generate as much interest as…
In this episode, we sit down with Marc Osofsky, former CEO of Aberdeen. Marc talks with us about how intent data can be made more actionable for marketers and provides some success examples. He also talks about account prioritization and…