In this episode of Talking Marketing, we sit down with Jonathan Lacoste, President and Co-Founder of Jebbit. Jonathan discusses the new privacy regulations that marketers are dealing with today, specifically GDPR and CCPA. Jonathan breaks down what marketers need to…
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors, data-driven companies are 23 times more likely to attain customers and 19 times more likely to be profitable….
You can’t get where you’re going if you don’t know the destination. This same adage applies to building a successful online business. Much of your business success centers around the content you’re providing – it’s what’s helping to drive customers…
In this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares with us the value of creative marketing, why developing a digital strategy is critical to a business’s success,…
The rise of Amazon’s Alexa and the Internet of Things (IoT) has got many technology reporters and commentators talking. Could the increasing presence of internet-enabled technologies wipe out the job market, or be the key to humanity’s salvation? Think back…
Writing a resume may seem like a boring or routine business, but the fact remains that your bio is the only thing that can set you apart from the crowd of other candidates. According to the report, 40% of hiring…
I had such a ridiculously awesome experience at the American Marketing Association‘s 2019 Leadership Summit at the Westin O’Hare in Rosemont, Illinois, last weekend (May 3-5, 2019). It was a pleasure and joy to be surrounded by so many inspirational leaders…
In this episode of Talking Marketing, we sit down with Robert Lee, Owner and Executive Producer of Shalalala Productions. Prior to founding ShaLaLaLa, Robert brings 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment…
As a marketer, it is crucial to understand your audience, especially when strategizing campaigns. And this is true for all demographics, including Generation Z (Gen Z), who were born approximately between 1995 and 2015 Gen Z’ers could represent a large…
Most of the time, people lose touch. You have probably noticed a number of subscribers who have gone dormant if you have an email newsletter. Most of these subscribers are either not clicking through or they are just ignoring your…