If you have a product to sell, you’ve probably realised by now that the quality by itself isn’t enough. Even if you have something unique to offer, you’ll need some help reaching out to the potential customers. That’s why marketing…
When you own a restaurant business, you quickly learn the importance of marketing strategies. You want to draw new customers in and keep your regulars happy. So how do you do this? Here are seven restaurant marketing strategies that will…
Instagram is an image and video-sharing network that allows users to support posts with amazing captions. However, a surprisingly large number of marketers still don’t use this feature to the fullest extent. A report shows that over 70% of the…
When I first started my career there was nothing, I hated more than networking. Not only did I view it as a meaningless buzzword, but I didn’t even know how to find events. In my folly and pride, I thought…
Let’s look at the statistics; only 27% of online shoppers speak English — we know, shocking. As well as almost unbelievable (really, is it only 27%?) it’s something that you cannot ignore. If you choose to neglect to communicate with the other…
In this episode of Talking Marketing, we sit down with Jonathan Lacoste, President and Co-Founder of Jebbit. Jonathan discusses the new privacy regulations that marketers are dealing with today, specifically GDPR and CCPA. Jonathan breaks down what marketers need to…
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors, data-driven companies are 23 times more likely to attain customers and 19 times more likely to be profitable….
You can’t get where you’re going if you don’t know the destination. This same adage applies to building a successful online business. Much of your business success centers around the content you’re providing – it’s what’s helping to drive customers…
In this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares with us the value of creative marketing, why developing a digital strategy is critical to a business’s success,…
The rise of Amazon’s Alexa and the Internet of Things (IoT) has got many technology reporters and commentators talking. Could the increasing presence of internet-enabled technologies wipe out the job market, or be the key to humanity’s salvation? Think back…