E-commerce is how modern business is conducted. Millions of products are bought and sold online and the practice is only expected to grow. It is estimated that the industry will grow to $4.8 trillion in retail e-commerce sales projected worldwide…
by Douglas SpencerPresident & Chief Brand StrategistSpencer Brenneman, LLC Here’s the challenge: Everyone is marketed to so everyone thinks they’re an expert on all things branding. Isn’t that cute?! Not really, especially when it comes to getting your job done…
In this episode of Talking Marketing, we sit down with Chris Brogan, NY Times bestselling author and well renowned business and marketing advisor. Chris talks about the importance of being authentic when marketing to your audience in today’s digital age…
Facebook will penalize you for being salesy with your posts. When you post overly promotional posts, Facebook will hide your posts from the news feed of your target customers. And this will limit your reach and engagement. Are you using…
Creating a proper content marketing strategy from scratch is not an easy task. You must keep in mind many different factors all at once. It may be challenging if you are doing it the first time, but you will get…
Companies today are chasing SEO not only because it will improve their website’s visibility and searchability, but they’re seeing the value that organic traffic provides. In this episode, we sit down with Dale Bertrand, President and Founder of Fire &…
Given today’s competitive business climate and challenging economy, marketing and PR efforts should be front and center for your company. But how do you rise above the noise? One way to do this is through public speaking. By speaking at…
As the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they are faced with if they want to succeed. In this episode of Talking Marketing, we sit down with…
Application programming interfaces (APIs) are defined as a set of functions and procedures that allow the creation of applications on a webpage. APIs also allow multiple components of the internet to communicate with each other simultaneously. APIs are important for…
In 2018, more than 500 million hours of video were watched on YouTube every day. With video on social media channels exploding as well, YouTube is only a part of video’s dominance in the digital world. What this means for marketing…