Marketers recognize that the value of understanding search engine marketing (SEO) only increases with each new Panda or Penguin update and the ongoing proliferation of “push” ads in every channel. But SEO can be intimidating – many of us know we don’t have time to follow the science, and feel it’s beyond our capabilities. In fact, SEO knowledge is multi-layered, and it’s critical that senior marketing people understand the basic goals and tactics even if they never tackle Google’s algorithms.


The Art of SEOThe best part of the November 10th AMA Boston expert panel discussion, on “The Future of SEO and Digital Marketing” is that it will offer SEO rookies a thorough education and an array of effective tactics, from basic to advanced, while veterans will learn crucial new insights from leading SEO writer and speaker Eric Enge as expressed in his new book, The Art of SEO, and the panelists of experts.


Join AMA Boston, Eric and the panelists as they address how the top five trends in SEO will affect your business – you’ll meet Eric, network with SEO experts and other senior level marketers (director and above), and get a free copy of The Art of SEO!

Event Agenda

  • Casual networking and complimentary refreshments during check-in.
  • Keynote on the future of SEO and digital marketing: Eric Enge
  • Open Q&A with the panel and attendees
  • Social networking and book signing.

This event is FREE – REGISTER NOW for the Book Launch and Panel Discussion!



  • William Bullard

    William Bullard is a strategic marketer with extensive experience in the Internet, digital marketing, database marketing, content, and many related areas. His career was in direct marketing and wireless communications before he moved into education marketing. He recently founded EdChanges to help institutions leverage strategic marketing in a fast-changing landscape.