Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also risk-free. This virtual event brought together the best and brightest minds to approach… What you need to know about creating risk-free and engaging content
MEGHAN MCGRATH AMA Boston – President Meghan McGrath is the current President of the American Marketing Association, Boston. Prior to her presidency, Meghan served on the board of directors as VP of content marketing for two years.… AMA Board Members – meet the team!
According to an MSA survey, nearly 7.5 Million small businesses are at risk of permanently shuttering their doors due to the impact of COVID-19. The pandemic has caused a temporary closure of many local shops,… How Small Businesses can start Leveraging E-commerce for Sustainability
by Pamela Glatter Oy. That’s the one word I’d use to describe 2020. What’s scary is that the year is only half over. The reality of life is that it is uncertain. There are no… Trends in the Promotional Products Industry
In the world of smartphones, mobile applications have been a huge part of over a decade already. The mobile application market is the fastest-growing section of the industry. Mobile app development is growing in leaps… Mobile App Marketing tips
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant in today’s turbulent market. In a recent webinar — Build Your Digital Brand.… Parna Sarkar-Basu on the importance of building your digital brand today
The spread of coronavirus has severely impacted the marketing industry, bringing layoffs and business closures, and it’s causing many brands to change their planned media strategies. Influencers are hitting this pivot (hard), and it’s making… Studying the Impact: How COVID-19 is Affecting Influencer Marketing
Bio Steven Albert is a Marketing Manager at Beth Israel Lahey Health. As a marketing manager in health care, he works closely with physicians and nurses, hospital administration, and service line managers to develop marketing… Member of the Month: Steven Albert
By Melissa Stone Is our current pandemic environment accelerating or hindering innovation? Companies have a lot to lose if they do nothing. When a catastrophe hits, we’ve historically seen people come together to unite around… Necessity Urges Entrepreneurs to Innovate
Ongoing global crises offers the opportunity to prioritize our journey towards the digital paradise. A timely occasion to swiftly test, learn, and optimize digital capabilities and evaluate roadmaps. As COVID-19 pandemic introduces a New Normal,… 7 Tips to Accelerate your Digital Journey amid COVID-19 Pandemic