How to Improve Your Google Search Results in the Age of BERT
Google’s BERT natural language search technology has been with us now for several months, since late Oct. 2019. The question for marketers is, have you explored what difference BERT is making in terms of how… How to Improve Your Google Search Results in the Age of BERT
The Marketer of the Future
Technology is moving so quickly in so many directions. Its advancement continues to drive economic growth and, in some cases, unleash disruptive change. Disruptive technologies transform the way we live and work, enable new business… The Marketer of the Future
Episode 17: What Marketers Need to Know About A.I. with Chris Penn
In this episode of Talking Marketing, we sit down with Chris Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is impacting marketers today. Chris… Episode 17: What Marketers Need to Know About A.I. with Chris Penn
How to Create an Effective Data-Driven Marketing Strategy
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors, data-driven companies are 23 times more likely to attain customers and 19 times… How to Create an Effective Data-Driven Marketing Strategy
Will IoT Replace Mobile As A Channel In The Future, Or Just Enhance It?
The rise of Amazon’s Alexa and the Internet of Things (IoT) has got many technology reporters and commentators talking. Could the increasing presence of internet-enabled technologies wipe out the job market, or be the key… Will IoT Replace Mobile As A Channel In The Future, Or Just Enhance It?
Episode 7: Data Driven Marketing with Kathleen Ellmore
Every industry is changing a mile a minute – from high tech and martech to healthcare and financial services. As marketers it’s our job to stay on top of trends, understand industry shifts and leverage… Episode 7: Data Driven Marketing with Kathleen Ellmore
Episode 6: Content Marketing and AI with Michael Brenner
On this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions for the future of marketing. Michael is a globally-recognized keynote speaker on leadership,… Episode 6: Content Marketing and AI with Michael Brenner