How to Create an Effective Data-Driven Marketing Strategy
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors,
The Ultimate Guide to Planning Your Content Successfully
You can’t get where you’re going if you don’t know the destination. This same adage applies to building a successful online business.
Will IoT Replace Mobile As A Channel In The Future, Or Just Enhance It?
The rise of Amazon’s Alexa and the Internet of Things (IoT) has got many technology reporters and commentators talking. Could the increasing
The Customer is King: How to Build a Marketing Strategy Around Customer Experiences
Good customer experiences are the driving factor behind successful businesses today. Therefore, becoming “customer experience evangelists”, as Mark Hurd puts it, should
An All-In-One Guide to Maximizing Your Facebook Advertising Efforts
Facebook is the world’s largest social platform with over two billion monthly active users. As such, it represents a gigantic playground for
Episode 8: Client-focused Marketing with Roanne Neuwirth
Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in
Episode 7: Data Driven Marketing with Kathleen Ellmore
Every industry is changing a mile a minute – from high tech and martech to healthcare and financial services. As marketers it’s
Episode 6: Content Marketing and AI with Michael Brenner
On this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions
How to Build a Sonic Brand Identity
Let’s start by defining what a SONIC BRAND IDENTITY is. A sonic identity is to your ears what a visual identity is
5 Reasons You Should Incorporate Text Message Marketing Into Your Content Marketing Strategy
Text messaging might have been around for a long time, but it still has a lot to offer — particularly when you