The 2026 Marketing Strategy Full Package: Learning, Planning, and Executing
Every year, major changes happen in the marketing world, so it is safe to say 2026 will be no different. LinkedIn
Finding and Addressing Gaps in Your Digital Marketing Strategy
Why do many digital marketing strategies fail? There are a variety of reasons, including misaligned goals, not enough budget, or even
Marketing to Algorithms Instead of People
Why Your First Audience Isn’t Human Anymore For decades, marketing was grounded in understanding human behavior, people’s needs, motivations, and
Human & Machine Collaboration — Defines Marketing’s Future
We’re well past the era of “AI can write captions” stories. In 2025, AI is woven into the mechanics of marketing:
Freshman Marketers: AI Isn’t Coming for Your Job, But Someone Using AI Is
A Letter to the Young, Aspiring Marketer in the Age of AI Let's start with the obvious
7 psychology hacks every content marketer should know
In 1885, psychologist Hermann Ebbinghaus uncovered something fundamental about memory. After memorizing lists of nonsense syllables, he tracked how quickly they
Meet our Member of the Month
Jen Faucon - Program Director at The USCIB Foundation Jen Faucon is a global marketing and program director with expertise in
The Marketing Balance Sheet: A Strategic Framework for the AI Age
In the AI-powered, data-saturated reality of 2025, Chief Marketing Officers face a paradox: they have more tools than ever to measure performance,
Clark University Senior Awarded American Marketing Association (AMA) Boston Collegiate Scholarship
Wynne Dromey ’25 has been awarded the AMA Boston Collegiate Scholarship - a prestigious scholarship for a graduating senior marketing student
How AI is Changing Marketing (and What That Means for Us)
Artificial Intelligence (AI) is no longer a futuristic concept; it's a present reality that's transforming the marketing landscape. From personalizing customer