Marketing to Algorithms Instead of People
Why Your First Audience Isn’t Human Anymore For decades, marketing was grounded in understanding human behavior, people’s needs, motivations, and
Human & Machine Collaboration — Defines Marketing’s Future
We’re well past the era of “AI can write captions” stories. In 2025, AI is woven into the mechanics of marketing:
Freshman Marketers: AI Isn’t Coming for Your Job, But Someone Using AI Is
A Letter to the Young, Aspiring Marketer in the Age of AI Let's start with the obvious
7 psychology hacks every content marketer should know
In 1885, psychologist Hermann Ebbinghaus uncovered something fundamental about memory. After memorizing lists of nonsense syllables, he tracked how quickly they
Meet our Member of the Month
Jen Faucon - Program Director at The USCIB Foundation Jen Faucon is a global marketing and program director with expertise in
The Marketing Balance Sheet: A Strategic Framework for the AI Age
In the AI-powered, data-saturated reality of 2025, Chief Marketing Officers face a paradox: they have more tools than ever to measure performance,
Clark University Senior Awarded American Marketing Association (AMA) Boston Collegiate Scholarship
Wynne Dromey ’25 has been awarded the AMA Boston Collegiate Scholarship - a prestigious scholarship for a graduating senior marketing student
How AI is Changing Marketing (and What That Means for Us)
Artificial Intelligence (AI) is no longer a futuristic concept; it's a present reality that's transforming the marketing landscape. From personalizing customer
The Ghibli Trend Explained: Where AI Meets Artistic Magic
If you’ve been online recently, you’ve likely come across something curious and nostalgic—the “Ghibli Trend.” Almost overnight, it flooded social media.
Flipping the Script on Ageism: How Experienced Marketers Can Stand Out in a Tough Job Market
“Overqualified.” A Euphemism for Too Old or Too Expensive? Ageism in the job market is real—and it’s rarely called out by