How to convince your colleagues the Brand matters
by Douglas SpencerPresident & Chief Brand StrategistSpencer Brenneman, LLC Here’s the challenge: Everyone is marketed to so everyone thinks they're an expert
Creating A Content Marketing Strategy
Creating a proper content marketing strategy from scratch is not an easy task. You must keep in mind many different factors all
So You Want to Speak? Steps to Obtaining Speaking Engagements For Marketing, PR, and Business Development
Given today’s competitive business climate and challenging economy, marketing and PR efforts should be front and center for your company. But how
Video SEO for Social Media and YouTube
In 2018, more than 500 million hours of video were watched on YouTube every day. With video on social media channels exploding as
The Marketing Automation You Should Be Using in 2019
Marketing has grown beyond identifying and generating leads for businesses. Companies now employ modern technology, tools, and strategies to enhance marketing and
What Impact Will GDPR Have On Your Business?
The focus of the General Data Protection (GDPR) regulation is to ensure a simplified and unified approach to the protection of personal
What are Backlinks and Why are they Important?
Chances are, if you’re familiar with SEO, you’ve heard the term “backlink” mentioned. Backlinks are the part of SEO that often people
7 Tips for Restaurant Marketing
When you own a restaurant business, you quickly learn the importance of marketing strategies. You want to draw new customers in and
How to Write Engaging Instagram Captions: 7 Methods that Guarantee Results
Instagram is an image and video-sharing network that allows users to support posts with amazing captions. However, a surprisingly large number of
How Introverts Can Master In-Person Networking
When I first started my career there was nothing, I hated more than networking. Not only did I view it as a