Creativity doesn’t lose its power when it’s measured – it gains direction.

In our latest episode of Talking Marketing, we sit down with a seasoned creative marketing strategist, Claire Farrell to explore the evolution from graphic design to data-driven marketing leadership. We discuss CRM and performance marketing, leading creative teams, training sales organizations, and how AI is reshaping creativity without replacing it.

If you’re navigating the tension between creativity and data, or wondering what the future of marketing roles really looks like – this conversation offers clarity and perspective.

A quick thank you to our sponsor, Brick Marketing, a trusted Boston digital marketing agency with 20+ years of experience, helping businesses drive strategy & implementation that solves complex challenges.

Brick Marketing achieves business, sales, and marketing goals by offering the following solutions: SEO, GEO, content marketing, social media, PPC, email marketing, website development & AI marketing. You can learn more at brickmarketing.com, and we’re grateful for their support in making this conversation possible.

Author

  • amaboston

    The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. We are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.

    View all posts