Meet Don Batsford, Jr .from Google as he talks about the last trends in the marketing industry.

With over two decades of cutting-edge marketing & advertising experience, Don is a driving player in the transformation of conversations between brands and consumers. This is critical as these connections are increasingly powered by machine learning, experienced cross device, and empathic to the individual user.

Currently Don is Head of Industry at Google, leading a team of Digital Marketing Experts, Data Analysts, & Media Specialists that partner with the CEOs and CMOs of Google’s largest and most sophisticated advertisers to grow their businesses.