AMA Boston presents: Right in the Middle: Mastering the Roles of the Middle Manager to Accelerate your Marketing Career with Jeff Sigel

After over 20+ years in middle and senior marketing leadership, Jeff Sigel asked the questions:

• Why are so many people thrown into middle management roles without guidance or support?
• What makes middle leadership so challenging?
• Is there a way to make success in the middle easier?

These questions were the origin of Jeff’s book, The Middle Matters: A Toolkit for Middle Managers.

In this presentation, we will explore the book’s simple framework for understanding the three essential roles of the middle manager: Doer, Leader, and Influencer. We will discuss key insights for success in each of these roles. And, we will consider practical ways to survive and thrive in the middle while setting the conditions for marketing career advancement.

With these goals in mind, attendees will gain:

• A new perspective on finding success in their middle leadership roles
• A framework for understanding the 3 key roles of the middle leader
• Key insights for mastering each of the 3 roles: Doer, Leader, and Influencer
• Practical ideas that can be implemented immediately to advance and accelerate your marketing career

About the Speaker
Jeff Sigel is passionate about creating better work environments and more fulfilling careers for middle managers everywhere.After over 20 years of marketing experience at top food manufacturers Nabisco and The Hershey Company, grocery retailer Ahold, and the restaurant company Cracker Barrel, Jeff now coaches mid-level leaders and supports companies looking to empower their middle management teams. He is the author of “The Middle Matters: A Toolkit for Middle Managers.”When not coaching or writing, Jeff is the CEO of Twinning Edge, an AI enabled marketing and business development support agency.

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Sponsorships

Want to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org!

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About the American Marketing Association (AMA) Boston:

The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.

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Any questions? Please reach out to us at theoffice@amaboston.org!