Boston continues to be listed as a top market for innovation and entrepreneurship. These unique market strengths open doors for product innovation, and allow companies to come up with emerging technologies that impact society and the marketplace. As technology becomes more integral in our daily lives and the workings of organizations, it’s critical for marketers… Technology Trends: How Innovation Drives Growth in Boston
About this Event Marketers can learn from the roller coaster of 2020 in order to position themselves and their business for success in the coming year. Looking at leading industry research and examining some real-life business cases, Lisa Ahern will share some insights that will help reframe how to forge lasting client relationships when the… Rethinking marketing in 2021
About this Event Join the American Marketing Association, Boston (AMA) on February 25th, 2021 from 6-7 pm as Technology Marketer Jim Panagas moderates a lively discussion on Applicant Tracking Technology. If you’ve applied for a job recently, this is the technology that you’re running into that scans your resume and uses artificial intelligence to evaluate… Applicant Tracking: The Impact that AI is having on Hiring & Recruiting
Register Now Join our virtual networking event! About this Event Meet other Boston marketers virtually for an evening of networking. Agenda: We’ll kick off the night with a Q&A session with special guest, David Meiselman, CMO of ezCater. David will talk about how the global pandemic has affected his team’s marketing strategy and the catering… AMA Boston’s Marketing Mingle
Register Now! Today's customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage, changing consumer needs, and the ability to look for information and shop from anywhere. Consumers use an average of 6 touchpoints and more than half of this time is spent in short… Maximizing for Micro-Moment Marketing
Register Now! A Toast to Health: Virtual Networking Happy Hour A Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour, Cocktails in the Greenroom. Join us on Thursday, April 29, from 6 to 7 pm EDT, to network with marketers in the healthcare industry and many others across the… Cocktails in the Greenroom
Marketing Strategies to Build Customer Trust in the Digital Age Register Now! Healthcare in the US is complex and confusing … and more so because of Covid19. Consumers, or patients, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access, transparency, trustworthiness, and reputation are among… Healthcare Marketing Panel
Register Now! Students and young professionals, learn how to craft the perfect sales pitch! During this FREE all-access virtual workshop, Rick Middlemass, COO at the National Association of Sales Professionals, will briefly present the importance, impact, and components of a sales pitch, and attendees will split into groups to develop their own pitches for a… Virtual Perfect Pitch Competition
Register Now! Meet other Boston marketers virtually for an evening of networking. We’ll kick off the night with a Q&A session with special guest, Tina Cassidy, CMO of GBH formerly (WGBH). Tina will talk about GBH's recent rebrand dropping the broadcast-centric “W” from its name and adopting a new logo. We’ll then mingle in breakout… June Marketing Mingle with GBH
Register Now! Meet other Boston marketers virtually for an evening of networking. We’ll kick the night off with a Q&A session with special guest, Victor Milligan, CMO of Fastmarkets. Victor will talk about why he feels today’s marketing operating model is not evolving and why marketers today are too caught up with data and are… September Marketing Mingle with Victor Milligan, CMO of Fastmarkets
Register Now! About the event: It’s no secret that podcasts have taken over as one of the biggest players in the content marketing world. Perhaps you’ve always wanted to start your own podcast but didn’t know where to start. In this workshop, we are joined by experts JJ Ramberg, Co-founder of Goodpods, and Arielle Nissenblatt,… How to Start a Podcast: What You Need to Know
Register now! Join us live on October 6th on Twitter Spaces as we welcome Rand Fishkin and Amanda Natividad from Sparktoro. We will be talking about many topics related to marketing including influence marketing, launching a new brand, social media and much more! Note: If the event link does not work for you, you can… October Twitter Spaces
