Register Now! Today's customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage, changing consumer needs, and the ability to look for information and shop from anywhere. Consumers use an average of 6 touchpoints and more than half of this time is spent in short… Maximizing for Micro-Moment Marketing
Register Now! A Toast to Health: Virtual Networking Happy Hour A Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour, Cocktails in the Greenroom. Join us on Thursday, April 29, from 6 to 7 pm EDT, to network with marketers in the healthcare industry and many others across the… Cocktails in the Greenroom
Marketing Strategies to Build Customer Trust in the Digital Age Register Now! Healthcare in the US is complex and confusing … and more so because of Covid19. Consumers, or patients, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access, transparency, trustworthiness, and reputation are among… Healthcare Marketing Panel
Register Now! Students and young professionals, learn how to craft the perfect sales pitch! During this FREE all-access virtual workshop, Rick Middlemass, COO at the National Association of Sales Professionals, will briefly present the importance, impact, and components of a sales pitch, and attendees will split into groups to develop their own pitches for a… Virtual Perfect Pitch Competition
Register Now! Meet other Boston marketers virtually for an evening of networking. We’ll kick off the night with a Q&A session with special guest, Tina Cassidy, CMO of GBH formerly (WGBH). Tina will talk about GBH's recent rebrand dropping the broadcast-centric “W” from its name and adopting a new logo. We’ll then mingle in breakout… June Marketing Mingle with GBH
Register Now! Meet other Boston marketers virtually for an evening of networking. We’ll kick the night off with a Q&A session with special guest, Victor Milligan, CMO of Fastmarkets. Victor will talk about why he feels today’s marketing operating model is not evolving and why marketers today are too caught up with data and are… September Marketing Mingle with Victor Milligan, CMO of Fastmarkets
Register Now! About the event: It’s no secret that podcasts have taken over as one of the biggest players in the content marketing world. Perhaps you’ve always wanted to start your own podcast but didn’t know where to start. In this workshop, we are joined by experts JJ Ramberg, Co-founder of Goodpods, and Arielle Nissenblatt,… How to Start a Podcast: What You Need to Know
Register now! Join us live on October 6th on Twitter Spaces as we welcome Rand Fishkin and Amanda Natividad from Sparktoro. We will be talking about many topics related to marketing including influence marketing, launching a new brand, social media and much more! Note: If the event link does not work for you, you can… October Twitter Spaces
Register now! Meet other Boston marketers virtually for an evening of networking. We’ll kick the night off with a Q&A session with special guest, Ramli John, Managing Director at ProductLed. Ramli will share what product-led growth is and why it's here to stay, how brands can effectively grow their community, and more. We’ll then mingle… October Power Hour with Ramli John, Managing Director at ProductLed
Register now! About the event: Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. Leading in a Social World exposes both the shortcomings of the tactics-focused social media… Marketing Workshop: Leading in a Social World: How to Use Social Media to Build Social Capital
Register now! Meet other Boston marketers virtually for an evening of networking. We’ll kick the night off with a Q&A session with special guest, Christina Garnett, Senior Marketing Manager at Hubspot. Christina will talk about the importance of building community and brand advocacy at Hubspot. She also shares Hubspot's new program, HubFans, that was launched… November Marketing Mingle with Christina Garnett, Senior Marketing Manager, Hubspot
Register now! About the event: In the US alone, companies waste $400 BILLION (!) each year due to poor writing skills throughout marketing, sales, customer service and beyond. But then spend $3.1 billion each year on REMEDIAL WRITING TRAINING. In order to communicate effectively, everyone has to write. Yes, we live in a world where… The Copywriting Rules You WISH You Had in College
