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Combat COVID-19: Adapt Your Marketing Approach to Maximize Lead Generation

Combat COVID-19: Adapt Your Marketing Approach to Maximize Lead Generation & Revenue During a crisis, adapting effectively is key to maintaining your business. Marketing organizations and CMO’s need to have a contingency plan in place for communicating with customers, tweaking to their strategy if necessary. Remember, the message your give to your customers will set… Combat COVID-19: Adapt Your Marketing Approach to Maximize Lead Generation

AMA Boston’s Virtual Marketing Mingle

Our monthly Marketing Mingle has gone virtual! Join us for networking, conversation, and laughs. This month we’ll be facilitating a discussion focused on digital branding. What will marketing look like in 2020 and beyond? Where should you focus your efforts, and what messaging should you be going to market with? We’ll open the discussion up… AMA Boston’s Virtual Marketing Mingle

Building Your Brand in a Digital Era

In today’s pandemic era, most of us are digital nomads – working and collaborating remotely. With the shelter in place mandate, we won’t be going to physical events any time soon. So, how do you stay visible while working from home? How can you be heard, be seen if you aren’t delivering a keynote or… Building Your Brand in a Digital Era

Content Creation and Amplification – How to Succeed with Limited Resources

Join a diverse group of individuals from highly successful organizations, share their success stories on how to implement marketing strategies with limited team and/or budget resources. You will be able to learn from professionals representing a wide variety of backgrounds: non-profit, startups and small/medium size organizations. Attendees will learn: How to get started on setting… Content Creation and Amplification – How to Succeed with Limited Resources

AMA Boston’s Virtual Marketing Mingle

JOIN US for this exclusive Mingle, hosted by the American Marketing Association (AMA) – Boston Chapter and co-hosted by Pamela Glatter from Camelot Enterprises. Learn what are the latest promotional products in the industry that organizations like yours can be implementing during mid COVID-19. Attendees will learn: Current trends in the promo industry during COVID-19.… AMA Boston’s Virtual Marketing Mingle

Identifying and Mitigating Risks in Content

We know a ton of data is created everyday. In fact, we marketers contribute greatly to the data deluge – whether it's videos, images or tweets. Reports estimate that by 2025, 463 exabytes (18 zeros) of data will be created each day globally – that's the equivalent of 212,765,957 DVDs per day. Remember DVDs? While… Identifying and Mitigating Risks in Content

Augmented Reality for Marketers: A New Frontier of Immersive Experiences that Drive Customer Engagement & Sales

Augmented Reality empowers brands to create unique and immersive experiences for their customers that drive high consumer engagement, create positive brand association and results in sales. This innovative technology that blends a digital experience with the physical world is changing the landscape for marketers across all industries ranging from media & entertainment to consumer products… Augmented Reality for Marketers: A New Frontier of Immersive Experiences that Drive Customer Engagement & Sales

AMA Boston’s Virtual Marketing Mingle

Our monthly Marketing Mingle has gone virtual! Join us for networking, conversation, and laughs. Two days before the Mingle, we will email you the link to join. By registering, you are consenting to AMA Boston email communications and recording of the event.

A Conversation with NIC + ZOE: How to Adjust to Our New Retail Landscape

In this panel, Melissa Stone, Founder of marketing consulting firm Eastend Marketing, will speak with two key retail veterans from NIC + ZOE:  Kerrie McLellan, Vice President of Direct to Consumer, and Taal Rachamimov, Vice President of Sales. We’ll delve into: Our new retail landscape: how brands’ relationships with wholesalers have evolved and impacted sales… A Conversation with NIC + ZOE: How to Adjust to Our New Retail Landscape