Welcome back to Talking Marketing! This is Season 2, Ep 2, From Users to Advocates: The Art of Community Strategy.
Everyone says they’re building community. Almost nobody knows what that actually means. Meghan Arnold does. She’s spent 20 years doing it — for a transit system, a global design conference, a beloved font brand, and thousands of Adobe creatives across North America.
In this episode we talk about:
- The real difference between a community and an audience with a logo
- What managing communications for 42 million transit riders taught her about human connection
- How to hold a community’s trust through a rebrand they didn’t ask for
- What almost broke a major design conference that the audience never knew about
- What people are really looking for when they walk into a room you’ve built
This one’s for anyone who’s ever used the word “community” in a deck and wondered if they actually meant it.
