This is epsiode 3 and today we’re talking about AI in advertising, not the hype, but the consequences. Specifically, how two of the most sophisticated brands in the world, Coca-Cola and McDonald’s, used AI in recent campaigns and still managed to trigger backlash.
This isn’t a story about technology failing. It’s a story about strategy failing, about what happens when brands confuse efficiency with meaning, and novelty with value.
Tell us your views on AI created ads, we would love to hear from you!
