5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
I’m writing a business book on creating emotional connections with customers. Given all the research I’m doing, I have a heightened awareness of every brand I interact with or read about and there’s a theme… 5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
Authentic Storytelling Across Channels – Webinar Recap
AMA Boston members and guests gained valuable insights about authentic storytelling in a March 7th webinar led by Christoph Trappe, a/k/a The Authentic Storyteller™. The fast-paced program produced these take-aways: The biggest hurdle to content… Authentic Storytelling Across Channels – Webinar Recap