Influencer Marketing: In or Out?
With countless brands vying for customer attention, the challenge of standing out has become increasingly difficult. As consumers are bombarded with
5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
I'm writing a business book on creating emotional connections with customers. Given all the research I'm doing, I have a heightened awareness
Authentic Storytelling Across Channels – Webinar Recap
AMA Boston members and guests gained valuable insights about authentic storytelling in a March 7th webinar led by Christoph Trappe, a/k/a The