Top 10 Tools to Write A Perfect Resume for Marketers
Writing a resume may seem like a boring or routine business, but the fact remains that your bio is the only thing that can set you apart from the crowd of other candidates. According to… Top 10 Tools to Write A Perfect Resume for Marketers
How to Grow Your Brand Through Diversification
For brands that seek growth, the topic of growth through diversification will eventually arise. Imagine an apparel brand that sees opportunity in a new category. Or a restaurant chain that is eyeing a new geography.… How to Grow Your Brand Through Diversification
How to Assess and Improve Marketing Effectiveness
As strategic marketers, we recognize the integral ways that the marketing function drives business growth – from identifying the right target audience to developing a differentiated offer to communicating that offer in a compelling way.… How to Assess and Improve Marketing Effectiveness
Brand Mapping: An Effective and Efficient Tool for Marketers
There is a power to pictures – and that is the reason that perceptual brand mapping can be such an effective and efficient tool for marketers. Perceptual brand mapping is the visual plotting of specific… Brand Mapping: An Effective and Efficient Tool for Marketers