Immortalizing Your Brand’s Audience on Social Media
It feels good to be able to run 26.2 miles on any given day, but I was particularly happy to finish the
12 Boston-Area Marketing Pros to Follow on Twitter, Part II
Of course, there are far more than just a dozen marketing professionals in the Boston area who you and I should be
12 Boston-Area Marketing Pros to Follow on Twitter, Part I
There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and
Three Tips to Stand Out in a Crowded Tech Market
The world runs on technology, the tools designed to make our lives easier and more productive. Any doubters can look at the
Strategy Takes Center Stage in AMA Boston Workshop
On October 17th, AMA Boston had the great pleasure of presenting two leading business strategists at the Microsoft Technology Center in Burlington,
10 Things Wrong With Marketing Today
I have met the enemy and it is us. Yup. Not to sound like an alarmist, but if those of us who
Q&A with David Oksman, Reebok Brand Builder and Marketing Executive
AMA Boston chapter member Ben Cohen, Vice President at Denneen & Company, recently sat down with David Oksman, Reebok's Head of Global
5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
I'm writing a business book on creating emotional connections with customers. Given all the research I'm doing, I have a heightened awareness
10 Boston Hotels Crushing It On Social Media
It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some
How to Develop a More Effective B2B Customer Segmentation
Segmentation is one of the most important tools in a marketer’s toolkit, enabling marketers and their organizations to identify and target the