metrics Archives - AMA Boston

How to Assess and Improve Marketing Effectiveness

by Ben Cohen
October 11, 2016
1 Comment

As strategic marketers, we recognize the integral ways that the marketing function drives business growth – from identifying the right target audience to developing a differentiated offer to communicating that offer in a compelling way.… How to Assess and Improve Marketing Effectiveness

How Best-in-Class Retail Brands Execute Marketing Programs

by Ben Cohen
June 7, 2016March 15, 2021

As marketers who are passionate about building brands and businesses, we know the critical importance of having a compelling and differentiated offering in the marketplace. (As one example, think of the Starbucks offering that many… How Best-in-Class Retail Brands Execute Marketing Programs

by Ian Ouziel
February 16, 2016September 11, 2021
1 Comment

Getting the ROI from your Social Media Marketing Many marketers and CFO’s are asking – just what is reliable social ROI? The topic is vast, with many metrics and perspectives, so I went searching. Goals…

Marketing Metrics to Drive Business Growth

by Ben Cohen
January 5, 2016December 10, 2024