On Wednesday, February 8th, AMA Boston members and guests gained valuable knowledge about data visualization techniques and applications in a webinar, “Art Meets Insight: Data Visualization Theory for Marketers.” The session was led by Paul Shapiro, the director of strategy and innovation at digital marketing leader Catalyst.
Chapter President Nirmal Parikh highlighted upcoming events for the audience and introduced Paul, who dove into a crisp presentation focused on what data visualization is and how we marketers can use it to make data more effective. The key takeaways were:
After some interesting Q + A, Paul signed off, having left us with a deeper appreciation for data visualization and several psychological and practical suggestions to make your work resonate with your audience.
AMA Boston thanks Paul for offering more valuable marketing edification to our members, and to the attendees for their active participation! Check out our calendar for the many exciting events from AMA Boston and our partners!
American Marketing Association Boston Chapter
PO Box 1565
Westborough, MA 01581