More than 67% of U.S marketers will use some form of influencer marketing this year. That number is expected to increase to 72.5% in 2022. Influencer marketing is about collaboration between an influencer and a brand – where the brand engages the influencer to promote their products or services to the influencer’s audience. The intention is to grow brand awareness.

Why?

Influencer recommendations help boost brands, build credibility, increase conversion and impact your bottom-line. It’s a must have in your marketing tool-kit – whether you are a B2C or a B2B company.

In this session you’ll learn about:

• opportunities and challenges of influencer marketing• when to engage with influencers

• how to find the right influencers that align with your brand

• best practices

• and more!