Susan Baracco, Author at AMA Boston

Thriving in the Long Tail of Being a Thought Leader

by Susan Baracco
March 27, 2017

“It can’t possibly be two weeks already!” she said out loud. The framed pictures in her office of treasured vacations and the kids in their sports garb are accustomed to hearing the tone of voice… Thriving in the Long Tail of Being a Thought Leader

Thought Leaders: Don’t Overlook Your Built-in Audience

by Susan Baracco
February 15, 2017

Mastering thought leadership in your industry is no easy task. Putting your ideas and opinions out there in the public and social space takes effort and boldness. And gaining the support and trust of your… Thought Leaders: Don’t Overlook Your Built-in Audience