AMA Boston’s  new Blogger of the Quarter program delivered several insightful posts for the benefit of local marketers in Q4 of 2016. Our members and web visitors were enlightened about lead generation, brand pivoting, effective negotiation, customer-obsessed strategy, and assessing and improving marketing effectiveness. In addition, there were several valuable posts about exciting chapter events and webinars that covered innovation, email strategy, and growth.

The Board of AMA Boston is grateful to the contributors of these high-quality posts, and we hope all of our participants have likewise benefited from the increased exposure to their content among Boston’s leading marketers through our website and LinkedIn, Twitter and Facebook channels.

Michelle HeathAfter a thorough review, we are excited to present the first Blogger of the Quarter award to Michelle Heath – congrats, Michelle! She created two powerful posts on 5 Signs It’s Time to Pivot Your Brand and The Changing CMO: Crafting a Customer-obsessed Marketing Strategy. She will be recognized at our next event on January 24, 2017 and in our social channels and rewarded with a $50 gift card, a “Blogger of the Quarter” coffee mug and $10 off an event of her choice.

Don’t miss the chance to increase the visibility of your next masterpiece – submit your marketing-related blog post  by visiting our Blogger of the Quarter page!





  • William Bullard

    William Bullard is a strategic marketer with extensive experience in the Internet, digital marketing, database marketing, content, and many related areas. His career was in direct marketing and wireless communications before he moved into education marketing. He recently founded EdChanges to help institutions leverage strategic marketing in a fast-changing landscape.