Join AMA Boston on Thursday, June 12 as we share how purpose-driven brands like GE, Santander, and Arnold Worldwide effectively engage and connect with their audiences and foster long-lasting brand affinity. ?ÛÏDoing good?Û and ?ÛÏcause marketing?Û are becoming increasingly ineffective…
Have you been looking for an easy-to-use visual analytics package that doesn’t require a data scientist? On April 30, a Logi Analytics webinar showed a large group of marketers how to overcome “digital distress” and data overload by integrating Google…
Real-time marketing is the latest form of business to customer process wherein brands engage their current and potential customers through various product placements and online content (like ?ÛÏmeme?Û) relevant to a certain current event. Today, various symposiums are held to…
Real-time marketing is the latest form of business to customer process wherein brands engage their current and potential customers through various product placements and online content (like ?ÛÏmeme?Û) relevant to a certain current event. Today, various symposiums are held to…
?ÛÏKnowing others is wisdom, knowing yourself is enlightenment.?Û -Lao Tzu Taking customer relationships for granted has been a longtime blind spot for many businesses and their professionals. We don’t do it knowingly but rather it just evolves over time. You’ve…
?ÛÏKnowing others is wisdom, knowing yourself is enlightenment.?Û -Lao Tzu Taking customer relationships for granted has been a longtime blind spot for many businesses and their professionals. We don’t do it knowingly but rather it just evolves over time. You’ve…
Go beyond Excel and learn how to integrate data from Salesforce, Google Analytics and other sources in a visual Pinterest-style portal – in just 45 minutes! On Wednesday, April 30, 2014 at 12pm EDT, join David Abramson, Director of Product…
As predictive modeling, analytics and other data-driven disciplines grow in importance, it’s clear that marketing and sales can’t go it alone – they need a strong partnership with their technology colleagues. Learn how to prepare for the coming opportunities and…
Leading Boston marketer Jim Speros energized a large and appreciative crowd at the British Consulate in Cambridge on Wednesday night. He shared personal experience and campaigns from the dawn of the Internet to the present, discussing how technology has changed,…
Leading Boston marketer Jim Speros energized a large and appreciative crowd at the British Consulate in Cambridge on Wednesday night. He shared personal experience and campaigns from the dawn of the Internet to the present, discussing how technology has changed,…