What Makes Twitter Great
Wait! What? You don’t have a Twitter account in 2019? There are some 336 million monthly active users of this social media network, and you’re not one of them? Twitter was created in 2006, and frankly, I think everyone in…
2019 Website Design Trends You Should Know
The world is impatient today. The early days of dial-up internet are long in the rear view mirror. That means we marketers have less time than every to capture a prospect’s attention on our websites. Most industry experts report that…
3 Quick Wins for the SEO Beginner
I’ve spoken with countless search engine optimization (SEO) specialists, sales teams, and directors about best practices over the years, and when it comes to SEO, everyone of them has told me the same thing: “There’s no ‘secret sauce’ for SEO…
Searching for a New Podcast Model
Marketers are charged with breaking through the noise and connecting with their audience. We’re not just sharing our message; we’re building a relationship with real people. But why create podcasts? According to Fast Company, there are over 555,000 podcasts and…
Writing Rules for the Modern Marketer
If you keep an eye on the fiction world last week, you may have heard that Jonathan Franzen, author of Purity, The Corrections, and Freedom, published 10 rules for novelists at LitHub. It’s an excerpt on his new collection of…
Mingling with Marketers at AMA Boston’s Monthly Marketing Mingle
AMA Boston hosted their monthly marketing mingle on Thursday, November 8th at the Back Bay Social Club in Boston. The words “mingle,” “mixer” or “meetup” often strike fear into the hearts of those who proclaim to hate networking events, but…
AMA’s Mid-Atlantic Regional Retreat in Raleigh, North Carolina
I am so very, very grateful to have had the opportunity to join a bunch of my peers, all of whom are leaders of different AMA chapters, down in Raleigh, North Carolina last weekend for the AMA Mid-Atlantic Regional Retreat….
Q&A with Massachusetts Marketing Summit Speaker Katelin Cwieka of Avidia Bank
Katelin Cwieka, AVP – Social Media and Brand Communications Manager at Avidia Bank, is set to speak at the Massachusetts Marketing Summit on December 13. The event, which is held at the Westin Copley Place in Boston, is a great…
True Leaders Emerge From the Storm: A Glimpse into How AMA Boston Chapter achieved Turn It Up Chapter of the Year Award 2017-2018
I interviewed Bonnie Akerson, Past President of AMA Boston, on how she elevated the Chapter’s status to achieving award winning recognition for Turn It Up Chapter of the Year 2017-2018. This award is given to one out of 76 professional…
Announcement
There’s never been a better time to join the AMA Boston community. We’re proud of the growth we’ve had in the last year. If you’d like to join our community, and become a chapter member, we’d invite you to below.