AMA Boston Earns Historic Gold Chapter Excellence Award
AMA Boston is honored to announce that our chapter has been awarded the American Marketing Association (AMA) Gold Chapter Excellence Award
AI Search Has Redefined the Marketing Funnel
We are accustomed to predictable and linear marketing funnels. For the longest time, One channel is the one that involved SEO.
Meet our Member of the Month
Brian Alves - MarketingNerds - co founder Please provide a brief bio (2-3 paragraphs) about yourself and your role at your
The AI Agents Landscape
Artificial intelligence has moved beyond being a support tool for marketers. Today, AI agents—sometimes referred to as agentic AI—are reshaping how
Meet our Member of the Month
Victor Lee - Under His Wing Production & Founder Victor Lee was born in the U.S. and grew up in South
7 psychology hacks every content marketer should know
In 1885, psychologist Hermann Ebbinghaus uncovered something fundamental about memory. After memorizing lists of nonsense syllables, he tracked how quickly they
AI ROI Beyond Revenue-Why Emotional Value Matters More Than You Think
Artificial intelligence is reshaping business, but not only in the ways we typically measure. Most organizations still evaluate AI based on
Episode 55: The Past, Present, and Future of the AMA Boston Board
What a long, strange trip it's been! For my final episode as host of Talking Marketing, I (Allen!) brought a portable
Meet Sejal Bhargava, Volunteer of the Month: December
Meet Sejal Bhargava! She is our Volunteer of the Month for December 2024! Sejal is on the Content Marketing team at
Meet Javanshir Hasanali, Volunteer of the Month: November
Meet Javanshir Hasanali! He is our Volunteer of the Month for November 2024! Javanshir is on the Website and Social Media