New President of AMA Boston
BOSTON, MA – JULY 1, 2024 – The American Marketing Association (AMA) Boston, which is a nonprofit that provides opportunities for marketers and related business professionals across various industries and career levels to learn, teach,… New President of AMA Boston
Mistakes to Avoid When Writing a Boston-Area Marketing Manager Job
Writing a job description is never easy, especially when it comes to such a multi-faceted department like marketing. In this blog, we will cover the description of a Marketing Manager in Boston from all different… Mistakes to Avoid When Writing a Boston-Area Marketing Manager Job
5 Things I Learned From Getting a Master’s Degree in Marketing
Guest post from AMA Boston Volunteer Anusha Ramesh Kannan. When I chose to pursue a master’s degree in Marketing, I thought I would be learning about the foundations, branding, SEO, SEM, and placements…although these are… 5 Things I Learned From Getting a Master’s Degree in Marketing
AMA Boston Announces New ABM Project
Take charge of your segmentation! How are you connecting with your target segments? Yesterday’s marketing used a kind of “shotgun approach” with getting people into your funnel, sending your messaging to a broad audience, and… AMA Boston Announces New ABM Project
How Generation Z is Shaping Short Message Marketing
As coveted as the massive Baby Boomer demographic may be for marketers, Generation Z, those born since the mid-1990s, is our largest living generation at more than 61 million strong. And it’s a group that… How Generation Z is Shaping Short Message Marketing