Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The list goes on. Heading into week 4 of social distancing, many have expressed… Branding in the Age of the Coronavirus: Build Deeper Connections through Authentic Empathy
Bio Charley Spektor is Partner and Co-founder of Saratoga B2B Digital Marketing Agency. He focuses on doing Search Engine Optimization (SEO) research and then develops and implements SEO strategies based on that research on behalf… Member of the Month: Charley Spektor
By Melissa Stone We’ve all been glued to the news: America is shutting down due to the coronavirus pandemic and national emergency. Most businesses are turning their lights off so we can “flatten the curve”… March Madness: How Companies can Refine their Messaging Strategy during Coronavirus
Your brand image is what makes you unique. Building a strong brand image is like giving your brand a personality all of its own. Without one, your brand could seem flat, dull, and boring! To… Top 6 Steps To Building A Strong Brand Image
What is your name, and title? Christopher Deming / Content Marketing Manager I currently work for a software company that specializes in 3D design and animation. I develop the content marketing strategy across global marketing… AMA Member Spotlight – the benefits of AMA membership
The marketing landscape has rapidly changed over the last few years, especially in terms of creating content and keeping your brand relevant. It can be hard to keep up with best practices and know where… Content Marketing: Improve Your Brand Awareness to the Next Level
The holiday shopping season has begun, as the passage of Halloween indicates that the holidays are almost upon us. The holiday shopping fever truly kicks in on Black Friday with the biggest shopping day of… Creative Marketing Ideas to Boost Ecommerce Sales During the Holidays
A lot of time, energy, and money go into collecting data for business. Entire teams of people are dedicated to collecting as much data as possible, but there is another team solely focused on protecting… Data Protection: How to Keep Your Small Business Database Safe
As things stand today, there are well over 100 million resumes on Indeed’s database. These are 100 million, highly qualified, well-written resumes from people who are competing for the same employment opportunities are you are… Worried How Employers Will View Your Resume? 5 Tricks to Stand Out
E-commerce is how modern business is conducted. Millions of products are bought and sold online and the practice is only expected to grow. It is estimated that the industry will grow to $4.8 trillion in… 5 Ways E-commerce Will Change in 2020