Necessity Urges Entrepreneurs to Innovate
By Melissa Stone Is our current pandemic environment accelerating or hindering innovation? Companies have a lot to lose if they do nothing.
7 Tips to Accelerate your Digital Journey amid COVID-19 Pandemic
Ongoing global crises offers the opportunity to prioritize our journey towards the digital paradise. A timely occasion to swiftly test, learn, and
Branding in the Age of the Coronavirus: Build Deeper Connections through Authentic Empathy
Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The
Member of the Month: Charley Spektor
Bio Charley Spektor is Partner and Co-founder of Saratoga B2B Digital Marketing Agency. He focuses on doing Search Engine Optimization (SEO) research
March Madness: How Companies can Refine their Messaging Strategy during Coronavirus
By Melissa Stone We’ve all been glued to the news: America is shutting down due to the coronavirus pandemic and national emergency.
Top 6 Steps To Building A Strong Brand Image
Your brand image is what makes you unique. Building a strong brand image is like giving your brand a personality all of
AMA Member Spotlight – the benefits of AMA membership
What is your name, and title? Christopher Deming / Content Marketing Manager I currently work for a software company that specializes in
Content Marketing: Improve Your Brand Awareness to the Next Level
The marketing landscape has rapidly changed over the last few years, especially in terms of creating content and keeping your brand relevant.
Creative Marketing Ideas to Boost Ecommerce Sales During the Holidays
The holiday shopping season has begun, as the passage of Halloween indicates that the holidays are almost upon us. The holiday shopping
Data Protection: How to Keep Your Small Business Database Safe
A lot of time, energy, and money go into collecting data for business. Entire teams of people are dedicated to collecting as