AMA Board Members – meet the team!
MEGHAN MCGRATH AMA Boston - President Meghan McGrath is the current President of the American Marketing Association, Boston. Prior to her presidency,
How Small Businesses can start Leveraging E-commerce for Sustainability
According to an MSA survey, nearly 7.5 Million small businesses are at risk of permanently shuttering their doors due to the impact
Trends in the Promotional Products Industry
by Pamela Glatter Oy. That’s the one word I’d use to describe 2020. What’s scary is that the year is only half
Mobile App Marketing tips
In the world of smartphones, mobile applications have been a huge part of over a decade already. The mobile application market is
Parna Sarkar-Basu on the importance of building your digital brand today
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant
Why Your Business Needs Software and Website Development
In today’s technologically driven world, there is little reason for a business to not have a well-constructed website. Simply having a website
Studying the Impact: How COVID-19 is Affecting Influencer Marketing
The spread of coronavirus has severely impacted the marketing industry, bringing layoffs and business closures, and it’s causing many brands to change
Member of the Month: Steven Albert
Bio Steven Albert is a Marketing Manager at Beth Israel Lahey Health. As a marketing manager in health care, he works closely
Necessity Urges Entrepreneurs to Innovate
By Melissa Stone Is our current pandemic environment accelerating or hindering innovation? Companies have a lot to lose if they do nothing.
7 Tips to Accelerate your Digital Journey amid COVID-19 Pandemic
Ongoing global crises offers the opportunity to prioritize our journey towards the digital paradise. A timely occasion to swiftly test, learn, and