Talking Marketing Episode 47: Connecting the Dots, Looking Inward, and Knowing Your Audience with Chris Wallace
With large gaps between sales and marketing (a common pod topic, we know!), InnerView seeks to create a bridge between them
What you need to know about creating risk-free and engaging content
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also
How Small Businesses can start Leveraging E-commerce for Sustainability
According to an MSA survey, nearly 7.5 Million small businesses are at risk of permanently shuttering their doors due to the impact
Trends in the Promotional Products Industry
by Pamela Glatter Oy. That’s the one word I’d use to describe 2020. What’s scary is that the year is only half
Branding in the Age of the Coronavirus: Build Deeper Connections through Authentic Empathy
Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The
How to Improve Your Google Search Results in the Age of BERT
Google’s BERT natural language search technology has been with us now for several months, since late Oct. 2019. The question for marketers
How to Promote on Facebook without Being Salesy: A Quick Start Guide
Facebook will penalize you for being salesy with your posts. When you post overly promotional posts, Facebook will hide your posts from
Essential Tips to Online Marketing for a Global Audience
Let's look at the statistics; only 27% of online shoppers speak English — we know, shocking. As well as almost unbelievable (really, is it
How to Write Effective Re-Engagement Emails
Most of the time, people lose touch. You have probably noticed a number of subscribers who have gone dormant if you have
Short and Sweet: The Key to Modern-Day Marketing Campaigns
55% of business professionals believe that a great story grabs their attention and keeps them engaged with content. However, with attention spans now sitting