12 Boston-Area Marketing Pros to Follow on Twitter, Part II
Of course, there are far more than just a dozen marketing professionals in the Boston area who you and I should be
Maggie Newberg is AMA Boston’s Q4 Blogger of the Quarter!
The goal of AMA Boston’s Blogger of the Quarter program is to educate and entertain our sophisticated local members and other local marketers. With
12 Boston-Area Marketing Pros to Follow on Twitter, Part I
There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and
Three Tips to Stand Out in a Crowded Tech Market
The world runs on technology, the tools designed to make our lives easier and more productive. Any doubters can look at the
How to Turn Online Reviews into Powerful PR Tools
In order to find out what customers think about the quality of products and services, most businesses enable testimonial and review sections
Strategy Takes Center Stage in AMA Boston Workshop
On October 17th, AMA Boston had the great pleasure of presenting two leading business strategists at the Microsoft Technology Center in Burlington,
10 Things Wrong With Marketing Today
I have met the enemy and it is us. Yup. Not to sound like an alarmist, but if those of us who
10 Ways Public Speakers Should Use Social Media
If you're giving a presentation and your audience members are looking down at their electronic devices, not up at you, don't be
Q&A with David Oksman, Reebok Brand Builder and Marketing Executive
AMA Boston chapter member Ben Cohen, Vice President at Denneen & Company, recently sat down with David Oksman, Reebok's Head of Global
How to Develop a More Effective B2B Customer Segmentation
Segmentation is one of the most important tools in a marketer’s toolkit, enabling marketers and their organizations to identify and target the