The Importance of Incorporating Emotional Intelligence in Your Content Marketing Campaign
An effective marketing campaign focuses on building customer relationships. If you want to attract and retain customers, you have to provide them
Trends in the Promotional Products Industry
by Pamela Glatter Oy. That’s the one word I’d use to describe 2020. What’s scary is that the year is only half
What Impact Will GDPR Have On Your Business?
The focus of the General Data Protection (GDPR) regulation is to ensure a simplified and unified approach to the protection of personal
How to Create an Effective Data-Driven Marketing Strategy
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors,
The Customer is King: How to Build a Marketing Strategy Around Customer Experiences
Good customer experiences are the driving factor behind successful businesses today. Therefore, becoming “customer experience evangelists”, as Mark Hurd puts it, should
Now It’s Personal – Why User Journeys Are Getting Personalized
A few years ago, I learned a nifty trick about names and profession. The trick goes like this: if you have a