Become a Networking Expert – Tips and Thoughts from the AMA Boston Board Members
Networking is challenging for professionals of all ages and in all industries, but yet we all know it’s important to do! The
Valuencer Vs. Influencer: What You Need To Know
It’s true valuencer is not even a word (yet) and valuencer is not a hashtag either (coming to a social media channel
Meghan McGrath Wins AMA Boston Q2 Blogger of the Quarter!
Meghan contributed not just one but two outstanding posts in the second quarter of 2018. Her first, on how direct-to-consumer-companies are engaging millennial provided
How Bots Are Transforming Customer Engagement – AMA Boston Event Recap
L-R: Parna Sarkar-Basu of Brand & Buzz Marketing, Stephen Pappas of Panviva, Claritza N. Abreu of StateStreet, Jaime Punishill of Lionbridge and
JPEG, PNG, GIF!? A Quick Guide to Image File Types for the Web
(Note - to see the full graphic above, visit the post on Isovera) Pixabay has some nice online images that you can
Marketing Problems? Look in the Mirror First.
Has any of the following happened to you? The company’s big product launch is late. Your CEO tells you your new brochure
Tools and Services to Outsource Your Content
Running a revenue-based business and being creative at the same time can be stressful. Whether you are a content creation or marketing
Don’t Let Leaks Shipwreck Your Lead Gen Program
Want more quality leads? Who doesn’t? Broadly speaking, B2B lead gen encompasses three stages of activity: attracting the right audience(s), getting them
Cracking the Code – How Innovative Direct-to-Consumer Companies are Engaging Millennials
It’s an exciting age for consumers, marketers, and companies alike when it comes to creating unique and soulful brands. Companies with real
3 Hacks for B2B Marketers Who Want to Implement an Influencer Strategy
I’ve been working in the B2B marketing space for nearly six years now – specifically in a small, growing company. While B2B