Welcome back to Talking Marketing, Episode 63 – The Business of Being Human

In this episode, I sit down with Bob Cargill – former AMA Boston president, educator, and the mind behind upcoming “The Bob Cargill Marketing Roadshow”.  We explored a tension every marketer is quietly dealing with right now:

  • Why “being authentic” suddenly became a marketing tactic
  • What AI is actually changing about marketing careers
  • Why trust is getting harder to build (even when brands try)
  • And why the most human brands often feel the least “polished”

If you’re working in marketing right now, this conversation will likely make you rethink a few things.

Author

  • amaboston

    The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. We are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.

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