Are you intrigued by the ever-changing landscape of local news and the role of digital media in shaping it? Join us on Thursday, October 12th, from 6:00 PM to 8:00 PM at the Nonprofit Center in Boston (89 South Street Boston, MA 02111) for an evening of discussion and insights into the evolving world of local news through the lens of new-age digital news and marketing. In collaboration with The B-Side by Boston Globe Media, this event will explore the intersection of a 150+ year-old newspaper with the integration of influencer marketing and digital media. Discover how traditional journalism meets the fast-paced, ever-evolving world of online communication, and how it influences our understanding of local events, trends, and stories. This moderated discussion will include: - Panelist: Emily Schario, Head of Content & Lead Writer of the B-Side by Boston Globe Media - Panelist: Andrew Grillo, General Manager of the B-Side by Boston Globe Media - Moderator: Samantha McGarry, EVP of Story Crafting at Inkhouse PR ​​Join us for an evening of learning, networking, and inspiration as we explore the dynamic world of local news through the lens of new-age digital media and marketing. About the B-Side: B-Side by Boston Globe Media is a new hyper-local daily newsletter delivering the most engaging and culturally-relevant stories to Bostonians. The publication informs, connects, and entertains Millenials and Gen-Z audiences Monday through Friday via a daily newsletter and social channels.

The role of the brand is more important than ever as companies vie with one another for the attention and advocacy of customers. Hear how customer insights, market trends, skills, and best practices can help companies reimagine their brand. Date, Time & Location: Thursday, November 16th, 6:00 pm, (Suffolk University, Sargent Hall, 120 Tremont Street, 5th Floor) Speaker: Nathaniel Eberle, VP Brand+Creative, GoTo About Nathaniel: With more than two decades on leading brand and global communications teams, Nathaniel is VP of Brand+Creative at GoTo, a billion-dollar Boston-based SaaS company that powers remote and hybrid work for businesses.

Join us for the AMA Boston Holiday Party! Come celebrate the holiday season with the AMA Boston community at our annual festive gathering. This in-person event will be held on Tuesday, December 19, 2023 starting at 6:00 PM, at BearMoose Brewing Company in Everett (1934 Revere Beach Pkwy, Everett, MA 02149). NOTE: This was originally scheduled for Night Shift Brewing, but due to power outages, we have moved this to BearMoose Brewing Company in Everett, which is only a few minutes away from Night Shift Brewing.

Holistic digital is a data-driven, “growth marketing” approach that drives leads and revenues by increasing the productivity of your digital marketing. When SEO, UX and CRO are considered as one and implemented properly, it leads to optimized website/digital marketing that produces incremental results. Keyword strategy and relevance can significantly impact conversions while page layout and content strategy impact SEO, PPC, and other traffic. Optimizing conversion rates depends on a clear understanding of the user journey, neuromarketing, and persuasive design psychology. It can be complicated, but when broken down it can be understood by all.