In this panel, Vineesh Sandir a marketing strategist with ALM and Peter Berson Principal owner of Aveli By WSI a WSI World Digital Marketing agency will be speaking about how to build a winning strategy to accomplish your marketing objectives. We will briefly explain our 7 step strategy SMART goals Buyer Personas/Avatars Content Mapping Compelling… Digital Marketing Blueprint for CMOs, Executives, & Decision Makers
Programmatic advertising is the way to automatically buy and optimize online paid advertising, rather than buying directly from publishers. It's designed to replace human negotiations with machine learning and AI-optimisation. The goal is to increase efficiency and transparency to both the advertiser and the publisher. Targeting tactics are used to segment audiences using data so… Increase Traffic & Brand Exposure for Marketing Executives Using Paid Media
Join us for our October Marketing mingle featuring special guest Scott Braun of Drizly - the world’s largest alcohol e-commerce marketplace. Drizly, based in Boston MA, is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada. Known as the "Amazon for liquor," Drizly lets users order a variety of… AMA Boston’s Virtual Marketing Mingle
Join us for an engaging conversation with Nigel Travis, Chairman, Dunkin’ Brands, and Larry Gulko, Brand Strategist & Executive Coach about leadership, vision, culture, and building brands in today’s challenging and competitive landscape. REGISTER Watch Event Here
Grab a festive drink and join AMA Boston for a fun and festive night of holiday networking, drinks, music and more! Agenda: We’ll kick off the night with a Q&A session with special guest, Jesse Needleman. Jesse serves as the Senior Director of Marketing & Brand for the Boston Symphony Orchestra where he oversees marketing,… AMA Boston’s Holiday Marketing Mingle
REGISTER NOW! Energy attracts like Energy. What we tell ourselves, while at home and in the workplace, creates a mindset that impacts the emotions we feel and the actions we either take or do not take. Join our free workshop with Abigail Scott, iPEC Certified Professional Coach on Wednesday, January 19th at 12pm EST, to… Energy Leadership Webinar
Boston continues to be listed as a top market for innovation and entrepreneurship. These unique market strengths open doors for product innovation, and allow companies to come up with emerging technologies that impact society and the marketplace. As technology becomes more integral in our daily lives and the workings of organizations, it’s critical for marketers… Technology Trends: How Innovation Drives Growth in Boston
About this Event Marketers can learn from the roller coaster of 2020 in order to position themselves and their business for success in the coming year. Looking at leading industry research and examining some real-life business cases, Lisa Ahern will share some insights that will help reframe how to forge lasting client relationships when the… Rethinking marketing in 2021
About this Event Join the American Marketing Association, Boston (AMA) on February 25th, 2021 from 6-7 pm as Technology Marketer Jim Panagas moderates a lively discussion on Applicant Tracking Technology. If you’ve applied for a job recently, this is the technology that you’re running into that scans your resume and uses artificial intelligence to evaluate… Applicant Tracking: The Impact that AI is having on Hiring & Recruiting
Register Now Join our virtual networking event! About this Event Meet other Boston marketers virtually for an evening of networking. Agenda: We’ll kick off the night with a Q&A session with special guest, David Meiselman, CMO of ezCater. David will talk about how the global pandemic has affected his team’s marketing strategy and the catering… AMA Boston’s Marketing Mingle
Register Now! Today's customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage, changing consumer needs, and the ability to look for information and shop from anywhere. Consumers use an average of 6 touchpoints and more than half of this time is spent in short… Maximizing for Micro-Moment Marketing
Register Now! A Toast to Health: Virtual Networking Happy Hour A Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour, Cocktails in the Greenroom. Join us on Thursday, April 29, from 6 to 7 pm EDT, to network with marketers in the healthcare industry and many others across the… Cocktails in the Greenroom
