Our monthly Marketing Mingle has gone virtual! Join us for networking, conversation, and laughs. This month we’ll be facilitating a discussion focused on digital branding. What will marketing look like in 2020 and beyond? Where should you focus your efforts, and what messaging should you be going to market with? We’ll open the discussion up… AMA Boston’s Virtual Marketing Mingle
In today’s pandemic era, most of us are digital nomads – working and collaborating remotely. With the shelter in place mandate, we won’t be going to physical events any time soon. So, how do you stay visible while working from home? How can you be heard, be seen if you aren’t delivering a keynote or… Building Your Brand in a Digital Era
Our monthly Marketing Mingle has gone virtual! Join us for networking, conversation, and laughs. This month we'll have intent data expert Ed Marsh joining us for a brief 5 minute presentation on distilling data. Ed will discuss why marketers today aren't making the most of the data they have. We'll talk about strategies and best… AMA Boston’s Virtual Marketing Mingle: Distilling Data
Join a diverse group of individuals from highly successful organizations, share their success stories on how to implement marketing strategies with limited team and/or budget resources. You will be able to learn from professionals representing a wide variety of backgrounds: non-profit, startups and small/medium size organizations. Attendees will learn: How to get started on setting… Content Creation and Amplification – How to Succeed with Limited Resources
JOIN US for this exclusive Mingle, hosted by the American Marketing Association (AMA) – Boston Chapter and co-hosted by Pamela Glatter from Camelot Enterprises. Learn what are the latest promotional products in the industry that organizations like yours can be implementing during mid COVID-19. Attendees will learn: Current trends in the promo industry during COVID-19.… AMA Boston’s Virtual Marketing Mingle
We know a ton of data is created everyday. In fact, we marketers contribute greatly to the data deluge – whether it's videos, images or tweets. Reports estimate that by 2025, 463 exabytes (18 zeros) of data will be created each day globally – that's the equivalent of 212,765,957 DVDs per day. Remember DVDs? While… Identifying and Mitigating Risks in Content
Augmented Reality empowers brands to create unique and immersive experiences for their customers that drive high consumer engagement, create positive brand association and results in sales. This innovative technology that blends a digital experience with the physical world is changing the landscape for marketers across all industries ranging from media & entertainment to consumer products… Augmented Reality for Marketers: A New Frontier of Immersive Experiences that Drive Customer Engagement & Sales
Our monthly Marketing Mingle has gone virtual! Join us for networking, conversation, and laughs. Two days before the Mingle, we will email you the link to join. By registering, you are consenting to AMA Boston email communications and recording of the event.
In this panel, Melissa Stone, Founder of marketing consulting firm Eastend Marketing, will speak with two key retail veterans from NIC + ZOE: Kerrie McLellan, Vice President of Direct to Consumer, and Taal Rachamimov, Vice President of Sales. We’ll delve into: Our new retail landscape: how brands’ relationships with wholesalers have evolved and impacted sales… A Conversation with NIC + ZOE: How to Adjust to Our New Retail Landscape
In this panel, Vineesh Sandir a marketing strategist with ALM and Peter Berson Principal owner of Aveli By WSI a WSI World Digital Marketing agency will be speaking about how to build a winning strategy to accomplish your marketing objectives. We will briefly explain our 7 step strategy SMART goals Buyer Personas/Avatars Content Mapping Compelling… Digital Marketing Blueprint for CMOs, Executives, & Decision Makers
Programmatic advertising is the way to automatically buy and optimize online paid advertising, rather than buying directly from publishers. It's designed to replace human negotiations with machine learning and AI-optimisation. The goal is to increase efficiency and transparency to both the advertiser and the publisher. Targeting tactics are used to segment audiences using data so… Increase Traffic & Brand Exposure for Marketing Executives Using Paid Media
Join us for our October Marketing mingle featuring special guest Scott Braun of Drizly - the world’s largest alcohol e-commerce marketplace. Drizly, based in Boston MA, is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada. Known as the "Amazon for liquor," Drizly lets users order a variety of… AMA Boston’s Virtual Marketing Mingle