The Marketer of the Future
Technology is moving so quickly in so many directions. Its advancement continues to drive economic growth and, in some cases, unleash disruptive
How to Create an Effective Data-Driven Marketing Strategy
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors,
Using Data Visualization in Storytelling – AMA Boston Event Recap
On April 19th, data visualization took center stage at a fast-paced, interactive presentation led by Bill Shander. In a marketing world where