Segmentation is one of the most important tools in a marketer’s toolkit, enabling marketers and their organizations to identify and target the most relevant and valuable parts of the market. A well-designed segmentation can become… How to Develop a More Effective B2B Customer Segmentation
For brands that seek growth, the topic of growth through diversification will eventually arise. Imagine an apparel brand that sees opportunity in a new category. Or a restaurant chain that is eyeing a new geography.… How to Grow Your Brand Through Diversification
A large and appreciative audience of AMA Boston members and guests gained invaluable advice on how to help their companies grow in our increasingly complex marketing environment. The event was held on Wednesday, October 5th,… Sirius Ideas on Growth, Alignment and Performance from Alan Gonsenhauser