measurement Archives

How Best-in-Class Retail Brands Execute Marketing Programs

by Ben Cohen
June 7, 2016March 15, 2021

As marketers who are passionate about building brands and businesses, we know the critical importance of having a compelling and differentiated offering in the marketplace. (As one example, think of the Starbucks offering that many… How Best-in-Class Retail Brands Execute Marketing Programs

by Ian Ouziel
February 16, 2016September 11, 2021
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Getting the ROI from your Social Media Marketing Many marketers and CFO’s are asking – just what is reliable social ROI? The topic is vast, with many metrics and perspectives, so I went searching. Goals…

Large AMA Boston Crowd Welcomes Content Marketing Experts

by William Bullard
February 1, 2016September 11, 2021

The Non-Profit Center in Boston was rocking on Thursday, January 28th, as the overflow crowd relished tips from three leading content marketers and networked with fellow content aficionados. The audience gained valuable “lessons from the pros,”… Large AMA Boston Crowd Welcomes Content Marketing Experts

Marketing Metrics to Drive Business Growth

by Ben Cohen
January 5, 2016December 10, 2024