55% of business professionals believe that a great story grabs their attention and keeps them engaged with content. However, with attention spans now sitting at around eight seconds, there isn’t a lot of time to tell a… Short and Sweet: The Key to Modern-Day Marketing Campaigns
In this episode of Talking Marketing, founder, CEO and fashion designer Tyler Galant of Bryant Coat Co. speaks about entrepreneurship, building a D2C brand from the ground up, and what busy CEOs vet for when… Episode 5: Owning Your Brand Identity
On October 17th, AMA Boston had the great pleasure of presenting two leading business strategists at the Microsoft Technology Center in Burlington, MA. David Reske and Louis Gudema shared their vast knowledge about a core… Strategy Takes Center Stage in AMA Boston Workshop
As strategic marketers, we recognize the integral ways that the marketing function drives business growth – from identifying the right target audience to developing a differentiated offer to communicating that offer in a compelling way.… How to Assess and Improve Marketing Effectiveness
The Non-Profit Center in Boston was rocking on Thursday, January 28th, as the overflow crowd relished tips from three leading content marketers and networked with fellow content aficionados. The audience gained valuable “lessons from the pros,”… Large AMA Boston Crowd Welcomes Content Marketing Experts
There is a power to pictures – and that is the reason that perceptual brand mapping can be such an effective and efficient tool for marketers. Perceptual brand mapping is the visual plotting of specific… Brand Mapping: An Effective and Efficient Tool for Marketers