In this episode of Talking Marketing we sit down with Scott Weighart, a storytelling expert, who shares tips on how marketers can use stories to connect with all of their important audiences.

Author

  • Meghan McGrath

    Meghan McGrath is the VP of Content Marketing on the AMA Boston board of directors. She is also the Director of Marketing for Bates, a management consulting firm based in Wellesley, MA.

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