AI ROI Beyond Revenue-Why Emotional Value Matters More Than You Think
Artificial intelligence is reshaping business, but not only in the ways we typically measure. Most organizations still evaluate AI based on
The Importance of Community: Lessons from AMA Boston
Emilee Cocuzzo speaking at the new Hult AMA chapter at their inaugural event. Deep Reflections As I wrap up my Presidency,
Clark University Senior Awarded American Marketing Association (AMA) Boston Collegiate Scholarship
Wynne Dromey ’25 has been awarded the AMA Boston Collegiate Scholarship - a prestigious scholarship for a graduating senior marketing student
Why Personalization Is the Future of Marketing
Have you ever scrolled past dozens of ads without seeing them, then suddenly stopped because one felt like it was speaking
Episode 54: The Ongoing AI Issue, Marketing in Nashville, and Science’s Relationship to Business with Paula Milam ft. Brian Hurst
After a short break for the holidays, Talking Marketing RETURNS with a jam-packed interview with Paula Milam from TruStar Marketing and
An Interview with Rob Young, Founder of MarketingHQ
Building a Community for Marketers to Thrive: An Interview with Rob Young, Founder of MarketingHQ In today’s fast-paced marketing world, staying
Meet Sejal Bhargava, Volunteer of the Month: December
Meet Sejal Bhargava! She is our Volunteer of the Month for December 2024! Sejal is on the Content Marketing team at
Meet Javanshir Hasanali, Volunteer of the Month: November
Meet Javanshir Hasanali! He is our Volunteer of the Month for November 2024! Javanshir is on the Website and Social Media
Talking Marketing Episode 53: Entrepreneurship, Building Community, and Family Business with Briana Azier
VP of Volunteers Romanshika is in the host chair on this episode of Talking Marketing with Worcester native business owner Briana
Gen Z and Winning Them with Marketing Strategies
Gen Z, the cohort born between 1997 and 2012, has rapidly become a driving force in shaping global consumer trends. With