Episode 12: Using Intent Data in Marketing and Sales
In this episode of Talking Marketing, we sit down with Ed Marsh an international business consultant and the founder of IntentData.io. Ed talks
Traditional Marketing Tactics in 2019 With High ROIs
If you have a product to sell, you've probably realised by now that the quality by itself isn't enough. Even if you
Essential Tips to Online Marketing for a Global Audience
Let's look at the statistics; only 27% of online shoppers speak English — we know, shocking. As well as almost unbelievable (really, is it
Will IoT Replace Mobile As A Channel In The Future, Or Just Enhance It?
The rise of Amazon’s Alexa and the Internet of Things (IoT) has got many technology reporters and commentators talking. Could the increasing
AMA’s 2019 Leadership Summit
I had such a ridiculously awesome experience at the American Marketing Association's 2019 Leadership Summit at the Westin O'Hare in Rosemont, Illinois,
The Customer is King: How to Build a Marketing Strategy Around Customer Experiences
Good customer experiences are the driving factor behind successful businesses today. Therefore, becoming “customer experience evangelists”, as Mark Hurd puts it, should
An All-In-One Guide to Maximizing Your Facebook Advertising Efforts
Facebook is the world’s largest social platform with over two billion monthly active users. As such, it represents a gigantic playground for
Short and Sweet: The Key to Modern-Day Marketing Campaigns
55% of business professionals believe that a great story grabs their attention and keeps them engaged with content. However, with attention spans now sitting
How Much Should You Budget for Marketing in 2019
Most marketing guidelines heavily focus on methods that are supposed to be used in a campaign and a way in which these
AMA Boston Blogger of the Quarter – Evan Schwartz
Please join us in recognizing and celebrating our blogger of the quarter Evan Schwartz. Evan has not only written innovative and resonant