Episode 20: Ideas That Spread Win with Seth Godin
Marketing is the act of making change happen. In this episode, we sit down with Seth Godin, a world-renowned marketer, author, entrepreneur,
Episode 14: Overcoming the Challenges of B2B Marketing with Carol Meyers
As the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they
Episode 13: How to Build Your Wardrobe to Meet Your Objectives
With companies now shifting to a more simplified dress code, knowing how to dress for your day can be a bit of
Episode 12: Using Intent Data in Marketing and Sales
In this episode of Talking Marketing, we sit down with Ed Marsh an international business consultant and the founder of IntentData.io. Ed talks
Traditional Marketing Tactics in 2019 With High ROIs
If you have a product to sell, you've probably realised by now that the quality by itself isn't enough. Even if you
Essential Tips to Online Marketing for a Global Audience
Let's look at the statistics; only 27% of online shoppers speak English — we know, shocking. As well as almost unbelievable (really, is it
Will IoT Replace Mobile As A Channel In The Future, Or Just Enhance It?
The rise of Amazon’s Alexa and the Internet of Things (IoT) has got many technology reporters and commentators talking. Could the increasing
AMA’s 2019 Leadership Summit
I had such a ridiculously awesome experience at the American Marketing Association's 2019 Leadership Summit at the Westin O'Hare in Rosemont, Illinois,
The Customer is King: How to Build a Marketing Strategy Around Customer Experiences
Good customer experiences are the driving factor behind successful businesses today. Therefore, becoming “customer experience evangelists”, as Mark Hurd puts it, should
An All-In-One Guide to Maximizing Your Facebook Advertising Efforts
Facebook is the world’s largest social platform with over two billion monthly active users. As such, it represents a gigantic playground for