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AMA Boston’s Virtual Marketing Mingle

Our monthly Marketing Mingle has gone virtual! Join us for networking, conversation, and laughs. Two days before the Mingle, we will email you the link to join. By registering, you are consenting to AMA Boston email communications and recording of the event.

A Conversation with NIC + ZOE: How to Adjust to Our New Retail Landscape

In this panel, Melissa Stone, Founder of marketing consulting firm Eastend Marketing, will speak with two key retail veterans from NIC + ZOE:  Kerrie McLellan, Vice President of Direct to Consumer, and Taal Rachamimov, Vice President of Sales. We’ll delve into: Our new retail landscape: how brands’ relationships with wholesalers have evolved and impacted sales… A Conversation with NIC + ZOE: How to Adjust to Our New Retail Landscape

Digital Marketing Blueprint for CMOs, Executives, & Decision Makers

In this panel, Vineesh Sandir a marketing strategist with ALM and Peter Berson Principal owner of Aveli By WSI a WSI World Digital Marketing agency will be speaking about how to build a winning strategy to accomplish your marketing objectives. We will briefly explain our 7 step strategy SMART goals Buyer Personas/Avatars Content Mapping Compelling… Digital Marketing Blueprint for CMOs, Executives, & Decision Makers

Increase Traffic & Brand Exposure for Marketing Executives Using Paid Media

Programmatic advertising is the way to automatically buy and optimize online paid advertising, rather than buying directly from publishers. It's designed to replace human negotiations with machine learning and AI-optimisation.  The goal is to increase efficiency and transparency to both the advertiser and the publisher.  Targeting tactics are used to segment audiences using data so… Increase Traffic & Brand Exposure for Marketing Executives Using Paid Media

AMA Boston’s Virtual Marketing Mingle

Join us for our October Marketing mingle featuring special guest Scott Braun of Drizly - the world’s largest alcohol e-commerce marketplace. Drizly, based in Boston MA, is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada. Known as the "Amazon for liquor," Drizly lets users order a variety of… AMA Boston’s Virtual Marketing Mingle

CEO Fireside Chat: Nigel Travis, Chairman, Dunkin’ Brands

Join us for an engaging conversation with Nigel Travis, Chairman, Dunkin’ Brands, and Larry Gulko, Brand Strategist & Executive Coach about leadership, vision, culture, and building brands in today’s challenging and competitive landscape. REGISTER Watch Event Here    

AMA Boston’s Holiday Marketing Mingle

Grab a festive drink and join AMA Boston for a fun and festive night of holiday networking, drinks, music and more! Agenda: We’ll kick off the night with a Q&A session with special guest, Jesse Needleman. Jesse serves as the Senior Director of Marketing & Brand for the Boston Symphony Orchestra where he oversees marketing,… AMA Boston’s Holiday Marketing Mingle

Energy Leadership Webinar

REGISTER NOW! Energy attracts like Energy. What we tell ourselves, while at home and in the workplace, creates a mindset that impacts the emotions we feel and the actions we either take or do not take. Join our free workshop with Abigail Scott, iPEC Certified Professional Coach on Wednesday, January 19th at 12pm EST, to… Energy Leadership Webinar

Technology Trends: How Innovation Drives Growth in Boston

Boston continues to be listed as a top market for innovation and entrepreneurship. These unique market strengths open doors for product innovation, and allow companies to come up with emerging technologies that impact society and the marketplace. As technology becomes more integral in our daily lives and the workings of organizations, it’s critical for marketers… Technology Trends: How Innovation Drives Growth in Boston

Rethinking marketing in 2021

About this Event Marketers can learn from the roller coaster of 2020 in order to position themselves and their business for success in the coming year. Looking at leading industry research and examining some real-life business cases, Lisa Ahern will share some insights that will help reframe how to forge lasting client relationships when the… Rethinking marketing in 2021

Applicant Tracking: The Impact that AI is having on Hiring & Recruiting

About this Event Join the American Marketing Association, Boston (AMA) on February 25th, 2021 from 6-7 pm as Technology Marketer Jim Panagas moderates a lively discussion on Applicant Tracking Technology. If you’ve applied for a job recently, this is the technology that you’re running into that scans your resume and uses artificial intelligence to evaluate… Applicant Tracking: The Impact that AI is having on Hiring & Recruiting

AMA Boston’s Marketing Mingle

Register Now Join our virtual networking event! About this Event Meet other Boston marketers virtually for an evening of networking. Agenda: We’ll kick off the night with a Q&A session with special guest, David Meiselman, CMO of ezCater. David will talk about how the global pandemic has affected his team’s marketing strategy and the catering… AMA Boston’s Marketing Mingle